Tbilisi Loves You is a tourism campaign to put the city’s nightlife on the map. Georgia’s rich history, unique language, and distinct culture come alive at night, offering an experience like no other. While being a diamond in the rough has its charm, this targeted campaign highlights the incomparable value this small country offers as a tourist destination to a young, international audience. Vibrant landscapes. Distinctive arts. Storied landmarks. World-class hospitality. Georgia offers the full package as a tourist destination. Now, let’s spread the word.
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Tbilisi Loves You takes over your local young alternative city, filling the streets with bold billboards and posters, bringing forward the question, “Have you ever partied this good?” And if not, what are you waiting for?
The last step in educating our audience is to get people talking, especially those active in the industry. PR packages go out to influencers within the themes of travel, lifestyle, music, art, and techno. These packages contain branded items such as t-shirts, pins, hats, stickers, lighters, tote bags, coasters, and patches. All of this comes in a limited edition box encouraging posts on social media platforms including Instagram, TikTok, and YouTube.
This campaign execution is a guide for tourists looking to get the most out of their stay in Georgia. Including information about restaurants, bars, clubs, and outdoor activities, it shows the potential of Tbilisi from a local lens.
FULL CAMPAIGN PLANSurveying and Primary Research
Campaign Development
Copywriting
Logo and Identity Design
Video Production and Design
Brand Visualizations and Executions