The drive behind this project stemmed from my love for music combined with my passion for visual art. I saw an opportunity to combine the two into a single experience that would innovate the music streaming industry in a new way. I decided to focus on the bustling community of young visual and musical artists in New York as my target audience, first creating an audiovisual music streaming platform and then reimagining the idea into a non-profit club for artists of all mediums to come together, inspire, and grow with each other.
The Audience
The Need
The Solution
Enter Mocean, a music streaming app that combines the magic of sound with the endless possibilities of visual art. It converges audio and visual stimuli to create an unforgettable music streaming experience. It brings artists and listeners closer together by sharing creative visions and kinetic ideas. Interactive, social, and personal, this is the place where music comes to live and to become alive.
Vision
Mission
The Mocean club is located in New York City, and we create a space for members to share creativity and inspire one another. Artists of any visual or auditory medium are welcome to join us and play together using our unique spaces tailored to the needs of creative minds. Interactive, social, and community oriented, this is the place where you and your art come alive.
Vision
Mission
The Mocean brand concept and supporting visualizations were conceived through extensive research including industry, competitive, and environmental analysis.
This research can be found in the full strategic plan documents included on the right. In addition, a video pitch of the concept gives more context and background about the origin of the idea and business specifics.
Secondary Research
Industry and Competitor Analysis
Trend Forecasting
Strategic Planning
Logo and Identity Design
Space Design and Moodboards
Deck and Plan Design
Brand Applications