This project challenged me to create a business within my home country of Georgia that would serve to benefit the tattoo industry by making it easier for new artists to learn the craft, acquire materials, and create original designs. The Georgian tattoo industry is budding, however, it lacks the crucial resources necessary to support this growth. People have the desire and demand for creative services and communities such as this, but find it difficult to cultivate ones that last and provide all the necessary ingredients, which is the niche Cherub aims to fill.
To address this growing gap, Cherub is positioned as a supply shop that also serves as a learning hub for existing and emerging industry players, as well as providing the tattoo enthusiasts in Georgia a space to form a rich community.
Click below to scroll through the pitch deck, charts, graphs, research and all.
For more context to the business vision, watch the video here. It guides you through the initial spark of the concept and gives an idea of the branding and identity.
Secondary Research and Industry Analysis
Surveying and Primary Research
Product and Audience Testing
Competitor Analysis
Logo and Identity Design
Pitch Deck and Document Design
Video Production and Design
Brand Visualizations